Social Media Guide

Your workplace is one of the Lakes Area's meaningful organizations that care enough about the community to organize a United Way workplace giving campaign. But in today’s hyper-connected world — if you didn’t post about it, it didn’t happen.

Your organization’s social media account(s) now serve as your megaphone to the world — the perfect platforms to get co-workers psyched that you’re a proud partner of United Way’s work and that you’re taking a stance on important issues that impact the health, education, and financial stability of our neighbors. Copy/Paste the information below to easily share your company's commitment to be UNITED TOGETHER!

 

How to engage with Lakes Area United Way on social media:

LakesAreaUnitedWay : Like on Facebook

lakesareaunitedway : Follow on Instagram

 

Best Practices
  • Create a social media plan for your United Way workplace campaign, before it starts. Make note of of any special events you have planned, guest speakers, and volunteer projects you’d like to highlight. Scheduling posts in advance is a great way to make sure you don’t forget anything!
     
  • We want to celebrate you! Tag us in your posts and use the United Way hashtag #UnitedTogether to promote the work you are doing to strengthen the community
     
  • “Share,” “re-tweet” and “repost” any content directly from our United Way Platforms. Anything we post is open to you to use.
     
  • Have an event coming up to benefit United Way? Make us a co-host for the event on Facebook and we will be sure to share it. This also allows all of our supporters to see a full line-up of what’s happening across the Lakes Area.
     
  • Need a logo or graphic for an event, post, or printed material? Email kim@unitedwaynow.org and include information about your upcoming event. We can create brand compliant graphics for you.
     
  • Photos and Videos
    • Please make sure to take photos and videos at your events. We love the opportunity share your content. Post to social media or email kim@unitedwaynow.org
    • Candid photos are highly recommended, we want to see you in action!
    • We will use these photos and videos in a variety of ways. From featuring your company on our social media to highlighting you at local events, you never know where your employees will appear!
       
  • Hosting a fun event? Make it an opportunity to highlight your organization and employees while you LIVE UNITED! Contact local newspapers and radio to share information about your event or send photos/videos.
  • Invite us! We’d love to come check out any event you’re running. We can help host the event or just take photos and live video for you to post to your social media. 

 

Social Media Posts:

        

Kickoff Graphic                       United Together Graphic         Financial Stability Graphic
                       
Basic Needs Graphic                 Wrap Up Graphic

 

Kickoff Post –

FACEBOOK POST COPY – (Company name) is proud to partner with @lakesareaunitedway to make a difference in Central Minnesota. We’re designating a percentage of our paychecks to fund programs that meet basic needs in our community. You can too, learn more. https://www.unitedwaynow.org/

INSTAGRAM POST COPY – (Company name) is proud to partner with @lakesareaunitedway to make a difference in Crow Wing and Cass counties. We’re designating a percentage of our paychecks to fund programs that meet basic needs in our community. Will you #LiveUnited and join us? Follow @lakesareaunitedway to learn more #UnitedWay #UnitedTogether

TWITTER POST COPY –(Company name) is proud to partner with Lakes Area United Way to make a difference in Crow Wing and Cass counties. Will you #LiveUnited and join us? https://www.unitedwaynow.org/

 

United Together Post –

FACEBOOK POST COPY – (Company name) is United Together. We’re partnering with @lakesareaunitedway in the fight for health, education and financial stability in the place we call home. Join us in making a difference in the lives of thousands in our community. https://www.unitedwaynow.org/our-work

INSTAGRAM POST COPY – (Company name) is United Together. We’re partnering with @lakesareaunitedway in the fight for health, education and financial stability in the place we call home. Follow @lakesareaunitedway to learn more. #UnitedTogether #LiveUnited

TWITTER POST COPY – (Company name) is United Together. We’ve partnered with Lakes Area United Way to make a difference in Crow Wing and Cass counties. Will you #LiveUnited and join us? https://www.unitedwaynow.org/our-work

 

Finacial Stability Post –

FACEBOOK POST COPY – Did you know 1 in 6 preschoolers in MN live in households below the poverty line? That’s why (Company Name) employees are donating to @lakesareaunitedway to fight for our community. Will you Unite Together too? https://www.unitedwaynow.org/financial-stability

INSTAGRAM POST COPY – Did you know 1 in 6 preschoolers in MN live in households below the poverty line? That’s why (Company Name) employees are donating to fight for our community. Will you Unite Together too?  Follow @lakesareaunitedway to learn more. #UnitedTogether #LiveUnited

TWITTER POST COPY – Our team is doing their part to fight poverty here in our community. Through Lakes Area United Way, we’re designating a % of our paychecks to fund programs that meet basic needs and build self-sufficiency for our neighbors. You can too! www.unitedwaynow.org

 

Basic Needs Post 

FACEBOOK POST COPY – Everyone needs a helping hand at some point; (Company) will Unite Together to help those in need in our community by donating our time and money to @lakesareaunitedway. Find out more about the cause at https://www.unitedwaynow.org/about-us

INSTAGRAM POST COPY – Everyone needs a helping hand at some point; (Company) will Unite Together to help those in need in our community by donating our time and money to @lakesareaunitedway. #UnitedTogether #LiveUnited

TWITTER POST COPY – Everyone needs a helping hand at some point; (Company) will Unite Together to help those in need in our community by donating our time and money to Lakes Area United Way. #UnitedTogether #LiveUnited

 

Wrap up Post 

FACEBOOK POST COPY – At (company), we are United Together! Thank you to our generous employees who made this year’s @lakesareaunitedway. Workplace Giving Campaign a success. United Together we’re creating a better, stronger community for everyone.

INSTAGRAM POST COPY – At (company), we Raise Our Hand! we are United Together! Thank you to our generous employees who made this year’s @lakesareaunitedway. Workplace Giving Campaign a success. United Together, we’re creating a better, stronger community for everyone. Follow @lakesareaunitedway. to learn more. #UnitedTogether #LiveUnited

TWITTER POST COPY – Thank you to our generous employees who made this year’s Lakes Area United Way Workplace Giving Campaign a success. Together, United, we’re creating a better, stronger community for everyone. #UnitedTogether #LiveUnited