About Us

Our Mission

Our mission is to improve lives by mobilizing the caring power of our community.

We do this each day through the partnerships we have throughout the communities we serve.  Whether they are our board members, partner agencies, or community members wanting to make a difference for their neighbors, United Way provides opportunities for those who understand living in Crow Wing and Cass Counties is about so much more than just living individual lives: it's about living as an interconnected community.  It's about Living United. 

Our partner agencies serve those in need by providing meals to the hungry, shelter to the homeless, and the basic needs families require to simply get by.  We all have a stake in creating a healthy, prosperous community, and we are so proud to serve and partner with those in the Lakes Area.

With United Way, your dollars stay right in our local community helping to mobilize our friends and neighbors to improve lives.  Every time you give you United Way, you support our mission.

When we reach out a hand to one, we influence the condition of all.

That's Living United

Our Commitment

We serve local individuals who need support in creating better opportunities for themselves and their families. We empower those who make a commitment to LIVE UNITED by inviting them to give, advocate, and volunteer for their community.

Our Evolution

Helping people is at the center of all we do. Everything we have ever done or ever will do, will be centered on helping local individuals and families while addressing needs in our community.

United Way’s work goes well beyond our historical role of funding strong, local, non-profit partners. Today we are leveraging our investments, resources, volunteers, and corporate partnerships to deliver transformative, measurable results.

Stated another way, United Way has undergone a dramatic shift in how we work to address needs in our community. From a historic community chest with a broad charitable mission, we have evolved into a critical community convener that mobilizes our partners, including businesses, community leaders, public officials, residents and non-profit organizations.

In 2015 and beyond, our mission is to connect people to people, needs to resources, and experts to advocates to improve lives and advance the common good throughout Crow Wing and Cass Counties. Every day we make this mission a reality by investing in the areas of Education, Financial Stability and Health because we believe these are the building blocks for opportunity – individually and collectively and those building blocks lead to a good life.